Natalie Davies

I am a highly experienced content marketer with over 12 years of expertise in B2B SaaS companies. My focus is on crafting compelling content and implementing effective SEO strategies to drive measurable results.

Blogs, articles and case studies 📄

A selection of pieces written for B2B SaaS blogs with objective of driving organic traffic, responding to topical news or thought leadership.

Photo by Anna Shvets on Pexels
NorthRow •

Starling Bank’s £28.9m wake-up call: Lessons for compliance teams

This week, the FCA imposed a near £30m fine on Starling Bank for what it described as ‘shockingly lax’ financial crime controls that left the bank vulnerable to criminal activity. For compliance leaders in regulated UK firms, there are essential lessons to be learned from Starling’s recent experience that can help prevent similar failings in your own organisations. So what went wrong?
NorthRow •

The EU's Anti-Money Laundering Authority (AMLA) - what is it and what could it mean for AML compliance? | NorthRow

In a bid to strengthen its defences against financial crime, the European Union has taken a significant stride with the establishment of the Anti-Money Laundering and Countering the Financing of Terrorism Authority or AMLA. 


As the “central authority coordinating national authorities to ensure the correct and consistent application of EU rules,” (European Commission, 2021) AMLA will directly supervise entities in the financial sector which are exposed to the highest risk of money laundering a...
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NorthRow •

Know Your Customer (KYC) and Know Your Business (KYB) checks: What is the difference?

Financial crime is rife. As dishonest individuals, or bad actors as we know them, develop new ways of committing economically-motivated transgressions, businesses have to ensure they keep pace in fighting their crimes. Know Your Customer (KYC) and Know Your Business (KYB) checks are both regulatory requirements that ensure the legitimacy and verifiability of businesses and individual consumers.
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Natural HR •

Choosing the best HR software: why user interface and user experience matters

For many considering purchasing HR software, the shortlist of requirements is usually very feature heavy. The need for employee self-service, recruitment, analytics and workflows usually tops the list for most in the market for HR software; but often, a good User Interface (UI) and User Experience (UX) can be overlooked.

What is UI and UX?

For those of us in the tech world, UI and UX are two terms often bandied about. We bemoan the poor UI of a website and praise software products with great U
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Natural HR •

Three changes to UK employment law in 2020

In the last 10 years, the UK has seen the first December General Election since the 1920s, watched countless hours of news coverage on the topic of Brexit and witnessed Larry the cat assume office as Chief Mouser to the Cabinet Office. Yet the dawn of a new decade heralds some important changes and new additions to UK employment law that come into force in April 2020 including amendments to the Working Time Regulations 1998 and Employment Rights Act 1996.

Read on to find out what the law curren
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Natural HR •

The 3 biggest challenges facing recruitment and talent teams today

The state of the current global labour market is making it increasingly difficult to find the right candidates to fill open vacancies and close skill gaps. The perfect storm of the pandemic and Brexit is making the labour market progressively more complex, making recruitment teams’ jobs harder than ever before.

Data from the Office for National Statistics reported that from July to September 2021, the estimated number of vacancies recorded was at its highest level since records began. With indu

Press coverage, commentary and bylines 🗞

Successful PR coverage (bylines and reactive commentary) in a variety of publications, as well as regional and national news features.

eBooks, research papers and infographics 📔

More in-depth content created in conjunction with extensive research (primary and secondary) and analysis with the goal of informing readers about often complex issues in a concise, digestible manner.

Webpages, emails and product information sheets 🖥

Product-focused documentation including feature pages, technical data sheets and software updates (click to zoom!)